I had the pleasure of collaborating with September Studio, a fantastic florist based in Darlinghurst, to bring a fresh twist to their merchandise, aiming to marry floral design with a streetwear edge. Bryce (the owner) really wanted to have fun and include a bit of tongue-in-cheek with the phrases for the caps. We wanted to appeal to a broader audience of men and women who would wear a cap from a florist. Hence, the caps feature bold, creative typography paired with hand-drawn floral illustrations that are stitched on. The designs combine the urban vibe of streetwear with the creativity of floral design that Bryce puts into his work. Below, you'll find images of the caps along with some additional ideas and mockups for extended merch designs that push the boundaries even further!